Snapchat offers brands chance to advertise around moments

Snapchat is to allow brands to advertise around moments, not just locations, as introduces snapcodes to its sponsored geofilters
New Look is the first brand to buy a geofilter and snapcode. Snapcodes usually unlock a friend’s account but they can now be used to unlock a brand’s geofilter.The fashion brand will promote the snapcode in all its UK stores with physical displays. Customers can access it by pointing their Snapchat camera at the snapcode, then tapping the screen