Snapchat makes it easier for brands to share content with QR Snapcodes

Snapchat is making it easier to share online content within its walls, allowing users to create QR 'Snapcodes' for any link. 
The update means users won't be forced to exit the app to view websites that have been shared by creators, instead accessing them via a sharable icon captured using the Snapchat app camera. 
Any Snapchat subscriber can create a QR code, but the clickable feature is likely to be of particular use to brands looking to boost engagement on the mobile messaging