Snapchat is not just for millennials

EMarketer finds that Snapchat’s growth has momentum in its favor, increasingly with generation X, with as much as 10% of its audience aged 45 and older, although Facebook-owned Instagram is likely to remain the larger of the two before 2021.  
With Facebook well into its second decade, Snapchat is seemingly the social network of choice for the mobile-first generation, but that’s not necessarily a true reflection of its audience, according to research from eMarketer. 
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