21-03-2017 18:40 via thedrum.com

Snapchat inks deal with MGM to develop original programming as it ramps up mobile TV offering

Snapchat has inked a deal with MGM television to develop and produce original content for its Discover platform.
The partnership marks Snapchat's first collaboration with a major entertainment studio, adding to the arrangement Snap already has in place with a number of leading networks like NBC, ESPN and the BBC. 
Unique content from MGM will now sit within the platform's Discover section for publishers, with the offering taking on the format of a Snapchat Show. The standalon
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