Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

Months after it debuted a shoppable in-app push with Nike, Snapchat has announced plans to marry augmented reality with e-commerce inside its walls. 
Snapchat users in the UK and US will be able to buy products via a new solution the messaging and camera app is dubbing 'Shoppable AR'. 
The technology works by letting advertisers add a 'button' onto any AR lenses they are running on Snap. This button has the ability to complete a number of actions, including directin