Snapchat has apparently upped the number of ads it's showing between Stories already

Snapchat announced back in June that it was doubling down on advertising. Part of the shakeup included the introduction of branded content being slotted between Stories on the platform – meaning messages from users' friends would be bookmarked with ads. 
At the time, Snapchat promised that it would "careful" about how many ads Snapchatters would see, capping the maximum number of skippable video spots displayed between friends to three promotions per-day.
According to Ad Week, ho