Snapchat forms joint digital content studio with NBCUniversal to produce scripted shows

Snap has tapped NBCUniversal to form a joint digital content studio that will produce scripted shows for its image-sharing app, Snapchat.
The studio will be based in Santa Monica, California. It will produce made-for-mobile programming to primarily debut on Snapchat.
The initial focus will be to develop and produce Snapchat Shows, including scripted and other genres. NBCUniversal and Snap Inc. have equal equity stakes in the new venture.
Lauren Anderson has been named chief content officer for t