Snapchat doubles down on brand safety

The company behind Snapchat has inked deals with analytics outfits DoubleVerify (DV), Integral AdScience (IAS), plus Oracle-owned Moat in a bid to better assure advertisers that ad dollars spent on the video-sharing platform won’t risk their brand safety.
The tech vendors have announced the tie-ups with each also confirmed as founding members of the Snapchat Brand Safety Coalition, after the separate outfits conducted their own review of Snap Inc's brand safety protocols. 
Wayne Gatti