Snapchat criticises silent video ads as it refers to them as ‘moving banners’

Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound.
Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers create incredible ads that play with sound they will get “incredible results” on Snapchat.
“We believe if you tell