Snapchat builds out search capabilities with Snap Map feature

Snapchat is building out its location and search capabilities with the launch of Snap Map – a product that will let it combine the timely and often newsworthy nature of Snaps with its carefully cultivated intimacy and ephemerality. 
First up, the tool will allow the app's 158 million users to share their location with friends within the app. However, it will also let them surface public content from specific locations from non-friends. The latter element is useful because it