Snapchat ad revenue could hit $1bn by 2017 according to eMarketer

Snapchat could pull in as much $1bn in ad revenue by the end of 2017 – almost tripling what is it is projected to generate in the most recent financial year, according to a report from eMarketer.
The figures from the market research company have predicted that the messaging app will generate $366.69m in ad revenues this year, with that figure poised to leap to $935.46m in 2017.
The $1bn number lines up with details found in leaked Snapchat documents that Tech Crunch got its hands on e