20-12-2016 20:26 via thedrum.com

Snap, the company that owns Snapchat, has acquired creative management platform Flite

Snap, the company that owns Snapchat, has acquired San Francisco-based ad tech company Flite, according to multiple sources familiar with the deal.
It’s unknown how much Snap is paying for Flite, but one source described the deal as an “acqhire,” meaning it was likely more about bringing in ad tech talent than any specific technology itself, according to an article in Recode today.
Flite’s ad products are primarily focused on content creation, according to its website. Th
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