Snap looks to prove the effectiveness of its ad tools with new measurement program

Snap has rolled out a measurement program with Neustar Marketshare, Analytics Partners, MMA, and Nielsen as it looks to graduate from advertising darling to serious competitor of online ad budgets.
The company has been plagued with complaints from marketers about poor ad measurement and tracking since it first starting getting serious about advertising a year ago when it consolidated its products under one service, Snap Ads.
Since it's IPO, pressure has heaped on the tech company to prove to inv