02-03-2017 18:10 via thedrum.com

Snap Inc IPO: Industry experts weigh in on Snapchat's future

Snap's IPO is the biggest tech float in years and while the financial world is abuzz with predictions the move could also have implications for the Snap's advertising business - it's main source of revenue. 
Snap's pop opened at $24 a share, but in its IPO filing the company outlined that it can't offer profit in the short-term but can offer growth. So, while Snapchat’s photos might disappear seconds after its 158 million users open them, in order to keep itself afloat the compan
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