#SMWNYC: Why visual content is key to the future of advertising

Visual content allows us to connect in far more meaningful ways almost instantly in part because 90% of information to the brain is visual. That’s according to Michelle Klein, marketing director of North America at Facebook, who spoke Wednesday (March 1) at Social Media Week in New York.
Because 40% of the nerve fibers in our brains are connected to the retina, we process images much faster than words, which is in part driving a historical shift in how consumers communicate from written te