Smirnoff marks Pride Month with anti-trolling #ChooseLove initiative

Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. 
To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. 
As part of the UK initiative the brand will use social monitoring tools to identify LGBT+ Twitter users who have recieved abuse based on their