#SMBuzzchat: We Are Social's Tom Ollerton on how brands should be innovating on social

Social media innovation is not just showing your boss that Snapchat has a new filter or feature according to Tom Ollerton, innovation director at We Are Social.
On the latest episode of #SMBuzzChat, The Drum spoke with Ollerton about what really constitutes social media innovation and how this often revolves around social behaviour rather than new social features.
Ollerton went on to mention startups like CrowdPilot, a smartphone app where other users can help