Smashbox is going all in for its first chatbot

While some brands have retreated from chatbots, Estee Lauder-owned cosmetics giant Smashbox has launched its first Messenger bot in what it believes will mark a significant shift in how it connects with shoppers.
Despite the hype around chatbots, Facebook admitted last year that it had seen a “70% failure rate” with those created for its platform, with many brands that had experimented early subsequently pulling out.
It was around this time of disillusionment that Smashbox&rsquo