Smartphone penetration predicted to hit 66% next year

The proportion of the population in possession of a smartphone is expected to top two thirds for the first time across 52 selected nations; including the US, UK and Germany, according to the latest research by Zenith.
Mobile Advertising Forecasts 2017 confidently predicted a new record high by 2018, albeit at a slightly reduced rate; beating the 63% share recorded in 2017 and 58% notched up in 2016. A similar situation was observed in the tablet category where adoption rates are struggling