SmarTone experiments with programmatic OOH campaign in Hong Kong's train stations

SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super.
According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to reach consumers within the proximity of a MTR station.
With the help of Ominicom and Google data, SmarTone launched T