Smart bidding and ‘Hagakure’: connecting marketing automation with human innovation

Machine learning is revolutionizing how marketers can bid for digital ad campaigns, says Tug’s Sean Greally. Here he looks into one way to approach that change, guided by the Japanese concept of ‘Hagakure.’
Machine learning technology (ML) looks set to revolutionize paid ad campaigns, leading to a seismic paradigm shift that replaces manual bidding in favor of smart bidding.
Manual bidding involves pay-per-click (PPC) experts setting their maximum cost-per-click (CPC) to optimi