Smaato report : APAC leads the pack in growth of mobile ad spending

Asia Pacific is the fastest growing region for mobile ad spending at 14%, according to Smaato’s Q1 2017 Global Trends in Mobile Advertising Report.
This report follows a previous one where Chinese advertisers spending on Singles Day outspent US advertisers' effort for Black Friday.
The region’s growth was led by China surging 90% in Q1 2017 compared to the same period last year, and was the strongest top 10 market on Smaato’s platform. China’s spending more than doubled t