Sky Media pursues next stage of its programmatic TV roadmap

Sky Media is expanding the programmatic inventory it offers to advertisers as well as increasing the number of platforms it operates on. 
The move from the media giant's ad sales unit is the second phase of programmatic TV roadmap and follows on from a successful pilot which ran earlier in the year in collaboration with Omnicom. 
The latest rollout will see the company's programmatic platform Sky Audio Visual Exchange (AVx) enable buyers to purchase spots and make decisions in rea