Sky begins pan-European roll out of AdSmart

Three years after its UK launch, Sky is embarking upon the pan-European roll out of its addressable TV platform Sky AdSmart in a process that will see it fully deployed across its wider EU footprint, including Germany, Ireland, Italy and Austria by the close of next year. 
Amid the news that 21st Century Fox's attempted takeover of Sky UK is to be investigated by the British media regulator Ofcom, the satellite broadcaster began the wider roll out of Sky AdSmart in Italy last month, with a