Sky awards WPP's MediaCom its contested media buying account

UK broadcaster Sky has selected MediaCom to handle its media buying business, following a three-way competitive pitch which is understood to have involved Carat and Zenith.
“We are absolutely delighted to continue working with Sky," said Mediacom in a statement. "We are looking forward to expanding our relationship into other markets and can't wait for what's to come.”
The two companies said the partnership will "set industry-leading standards for transparency and accountability acro