Skoda’s path to premium credentials starts with Bradley Wiggins-fronted ad

After establishing the engineering qualities of its brand over the past 10 years, Skoda is now looking to bolster its perception as a premium brand and its advertising has made a shift to reflect that with a Bradley Wiggins-fronted ad that suggests its drivers – like the cyclist – are ‘driven by something different.’
It’s one of the first campaign to come from Skoda’s UK head of marketing, Kirsten Stagg, since she rejoined from parent company Volkswagen last O