Six ways to help your brand be less boring

Should brands be less boring?
As Donald Trump becomes president elect of the United States, one thing is clear. Never has a US election been so talked about over here by so many people – everyone with an opinion on Trump, on Hilary, on Americans.
And in a time of rolling news, never have candidates done such a good job of entertaining us, keeping the narrative flowing and the story evolving.
It was a similar case with our own referendum before it – big personalities and drama of Shak