Six things you need to stop doing right now with your mobile strategy

The mobile search landscape has changed immensely in recent years, transforming how consumers engage with brands and discover new products. But the change of pace has left some brands struggling to keep up, wondering just how hard mobile is working for them, and whether their brand proposition is really translating to the small screen.
It has led to many making what are, in 2017, some fundamental mistakes with mobile strategy. Here are six of the biggest:
The ‘m-dot’ site
When the &l