Six steps to successful virtual reality marketing

In a sector that has a tendency to over-hype and under-deliver, here are some ground rules for quality VR experiencesThe number of people owning virtual reality headsets is predicted to grow to over 200 million by 2020. With all this in mind I expect a surge in brands looking to introduce VR tech into their campaigns. Now we are looking at a bright new future for marketing thanks to this amazing creative tool. But, the marketing community always has the ability to foul up with its propensity to