Six qualities of a thoroughly modern marketer

With brand identity becoming increasingly complex, chief marketing officers are more important than ever. What habits should they try to develop?Marketing has become a tricky territory. The dynamics of many industries, from hospitality to consumer packaged goods to automotive to beauty have gone through an overhaul thanks to the on-demand economy, platforms and competition from unpredictable places. Think Netflix being nominated for Emmys. Think Airbnb becoming a hospitality company. Think Yoox