Six degrees of separation: the power of employees for brand perception

Marcel Molenaar, country manager & head of marketing solutions for LinkedIn Benelux explains how our increasingly connected lives are changing the game for brands.
22 years ago the ‘Six Degrees of Kevin Bacon’ parlour game was created based on the concept that any two people on Earth could be linked by six or fewer acquaintances. Since 1994, the internet, mobile devices and social media have transformed the way we connect, communicate and live our daily lives, bringing us all so