Sir Richard Branson's new company Virgin Sport to run festivals centred on fun exercise

Virgin Group will deepen its involvement in health and fitness with its latest venture Virgin Sport which is aiming to help people overcome the everyday hurdles which prevent them from taking up exercise with the help of sporting festivals.
The new brand will attempt to change the way people think about mass participation sporting events by working with local groups to offer a range of activities and events that are not only fun but can have a positive impact on local communities.
Virgin Sp