Sir Martin Sorrell: WPP has 'failed' when first-party data is not integrated and leveraged

WPP’s chief executive Sir Martin Sorrell is hoping to better unite the holding company’s $5bn data business with its media arm, a push that he said is the result of marketers’ demands for more integrated offerings.Speaking with Beet.TV at the Consumer Electronics Show (CES) in Las Vegas, Sorrell said that WPP is trying to bring its data investment management arm – which includes all of Kantar’s companies – closer to its media investment management services. Ac