Sir Martin Sorrell: Short-termism is the biggest threat to marketers

Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism.
Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old babies that keep me awake at night. It’s the continuous focus on the short term. Events of recent weeks bring that into sharp focus.”
Sorrell, who has a three-month-old daughter, said the short-t