Sir Martin Sorrell: Facebook cannot claim a three-second view is the same as a TV ad

Sir Martin Sorrell, the boss of WPP, believes there is still a lot of work to be done before social catches up to the power of search.
Speaking at the Festival of Marketing today (5 October), he admitted that five years ago analysts saw Facebook and Google as “enemies” of WPP, yet fast-forward to now and Sorrell described them more as frenemies. This year, Google was WPP’s biggest media investment and he said by 2018 he expects Google and Facebook to be its biggest two. Ho