Sintec Media acquires Operative Media to accelerate its TV and digital ad management prowess

Digital ad management company SintecMedia has swept in to acquire Operative Media with the transaction (reportedly to be worth $200m) creating the largest SaaS-based offering in the addressable TV sector of the media industry.
According to the pair, SintecMedia's acquisition, backed by investment outfit Frisco Partners, will bolster the TV and digital ad management infrastructure for media companies and publishers worldwide.
In particular, by absorbing Operative Media into its operatio