Singtel unites its adtech offering behind the Amobee brand, bolsters C-suite

Six months after the purchase of demand-side platform Turn, Singtel-owned Amobee has announced it is to fold its newly acquired adtech offering into its parent brand. This comes at the same time as it bolsters its C-suite, with Katie Ford named as chief client officer and Shouvick Mukherjee its chief technology officer.  
The announcements come as the Singapore-based outfit plans the global roll out of its newly unified Amobee Marketing Platform to both brand and agency clients, with F