Singtel turns data plans into comic family moments in new campaign

To promote its data plans, Singtel has rolled out a humorous ad campaign featuring iPhone 8 and iPhone X.
The ad conceptualized by BBH Singapore shows a father and daughter entering Singtel's store where all of a sudden they can hear a mysterious voice which happens to be their inner thoughts. 
The daughter's thoughts are to buy the iPhone upgrade while the dad wants to keep it for himself. In the end , the dad gives up and tells his daughter she can have the phone but the voice says that s