Singles' Day: How brands can cut through the noise next time around

Over the past few years Alibaba, the Chinese e-commerce giant, has turned Singles Day from an anti-Valentine's Day for single people in China, into one of the world’s biggest online shopping days.
This year’s event, which took place last Friday, saw consumers spend a record $18bn with the retailer, an increase of 32% on last year. To put that into perspective, Amazon’s Prime Day event in July grew by 60% this year, and still estimated to have only taken around $2.5bn.
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