Singles’ Day: which fashion brands garnered the most attention?

Marketing and innovation consultancy TD Reply used Chinese social media data to investigate which fashion brands were able to attract the most buzz on Singles’ Day 2022.
During Singles’ Day in China, the world’s biggest shopping festival, fashion brands do their best to attract consumers’ attention with attractive discounts, spectacular PR stunts and other marketing activities.  
The Berlin-based marketing and innovation consultancy TD Reply measures which