‘Simply put, diversity is profitability’: Beyond the Brief featuring Bianca Guimaraes, BBDO

Not even a full decade ago, BBDO associate creative director Bianca Guimaraes graduated from university with the same aspirations as any other hungry creative.
Fast-forward a bit, just past the chance encounter with an agency exec that brought her from Sao Paolo, Brazil to New York City to JWT New York. For some, just getting hired off raw talent and high potential by a historic agency in the home of advertising would be enough. You would think, but if you’ve ever read The New York Times,