Simply Be splits with agency as it unveils Instagram-inspired summer campaign

Simply Be, the plus-sized women's label, has unveiled its Summer ’18 campaign – the last created for the brand by retained agency Love following a mutual parting of ways.
The Manchester-based creative shop has worked with the retailer for three years, creating 12 successive seasonal campaigns and redesigning Simply Be’s visual identity and logo.
Neither agency nor brand responded when asked the reasons for the break-up, however Trevor Cairns, the chief executive of Lo