Siemens AG taps R/GA London for transformative global rebrand

Siemens AG has adopted the talents of R/GA London, retaining it as lead agency to co-create its global employer rebranding strategy and activation.
The agency, which is to open a Berlin office later this year, will be looking to transform the firm, tasked with redefining company’s employer brand to “inspire the next generation of engineering genius both internally and externally”. 
Christoph Knorn, global director employer branding at Siemens, said: "We