Should you migrate your website to HTTPS for SEO?

If you’re planning on changing to HTTPS purely for SEO reasons, then we advise you not to make the switch. At Caliber, we work with a number of large travel and retail clients and have not observed any specific performance data which shows a correlation between higher rankings and implementation of HTTPS across our portfolio. If a client wants to unilaterally move their website to HTTPS as part of an internal security upgrade or for other reasons, then we would recommend the best prac