Should advertisers ‘Stop Funding Hate’?

You’ve probably seen the ad on Facebook or Twitter. Set to images from big retailers’ Christmas ads, campaign group Stop Funding Hate calls on the likes of John Lewis, Waitrose and Sainsbury’s to stop placing ads in national newspapers such as the Daily Mail, The Sun and the Daily Express in order to “stop funding hate”.
The campaign garnered a lot of attention towards the back end of last year, both among consumers and the press. Thousands got behind the