Should advertisers ever bring dead celebrities back to life?

The Drum speaks to the creatives behind the digital resurrections of Audrey Hepburn and Bruce Lee to learn whether dead icons can serve as a feasible replacement for wayward influencers and dull brand ambassadors.
Can our very essence be bottled and reproduced by a visual effects lab after we die? It is a notion entertainment houses and agencies are rallying behind in the hope the deceased personalities that helped form our cultural heritage will bring to the bank brand recognitio