24-03-2017 16:57 via thedrum.com

Should ad land care about the BBC?

The BBC is about to reach a significant milestone – in five years' time it will be marking its 100th year – but it has a lot to contend with before it gets to celebrate this. It may be the world's best funded broadcaster and a pioneering force in terms of journalism, entertainment and technology, but it has also come out of a challenging Charter renewal process that is seeing the BBC Trust scrapped and the broadcaster moved under Ofcom.
Not only that, but the consumer landscape has c
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