Shock General Election result shows the importance of authenticity and youth targeting

Rewind back to April and experts were lining up to dismiss anything other than a large Conservative majority. Yet as the results trickled in this morning, the exit polls, which predicted a surprise hung parliament, were validated, with Labour gaining 31 seats for a total of 261, and the Conservatives losing 12, putting their total at 318.
The Conservatives are planning to cobble together a government through a partnership with Northern Ireland’s the Democrat Unionist Party that would push