Shiny object syndrome: why marketers can’t forget people when making big data decisions

All this week Daniel Henriksen, technology and operations director, programmatic at OmnicomMediaGroup in Asia Pacific, is helping marketers diagnose whether they have shiny object syndrome, when it comes to data and analytics. The four aspects brands need to consider are reality, organization, people and process. 
People
Having the right people are integral to growth and success. A phrase from Ernst & Young explains it very well:
“Making the most of the opportunities and comp