Shiny object syndrome: process is the power that drives business to being data-ready

All this week Daniel Henriksen, technology and operations director, programmatic at OmnicomMediaGroup in Asia Pacific, is helping marketers diagnose whether they have shiny object syndrome, when it comes to data and analytics. The four aspects brands need to consider are reality, organization, people and process. 
Process
If we believe that people is the most important piece of the puzzle to solve for successfully changing an organization to become more data-driven and integrate data a